ComScore on Social Network Growth
Posted 8/01/2007 08:00:00 AM |


Yesterday, comScore released some new numbers on social network site growth over the past year. The numbers are interesting, yet expected. Comparing unique visitors from June of 2006 and 2007, Facebook shows tremendous growth, along with significant movement for Bebo and Tagged. Myspace and others continue to grow at a remarkable pace, but the story of the stats is Facebook. Of course, comparison at a one-year interval can be somewhat misleading, especially in the fast-moving world of SNS, so to have these broken down quarterly would have been a lot more interesting.

In fact, the most interesting statistic comScore produced was a breakdown of SNS visitors by geographic region. While there isn't anything too surprising - Facebook is huge in the US, Bebo large in Europe, and Orkut dominates Latin America - I was interested to see Tagged's fairly even distribution among a number of geographic areas.


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